Galpin Aston Martin Experiential Branding at Thrill City
Galpin Aston Martin activated a premium VVIP experience at Thrill City, including a private tent by the New Revolution roller coaster. Highlights included:
- Interactive Photo Booth: Porsche-branded booth connecting attendee memories to the brand.
- Staff and Bar Branding: logos on bar staff uniforms for continuous visibility.
- Signature Cocktail Integration: Custom cocktails featured on menus.
- VVIP Lounge Display: With a car showcased at the lounge near the New Revolution entrance.
- Exclusive VVIP Tickets: Galpin Aston Martin received VVIP tickets for clients.
- VVIP Vehicle Parking and Valet Picketup: VVIP Guests’ had a dedicated parking and were driven to main Six Flags entrance in an Aston Martin DBX.
Digital and Social Media Amplification
- Two feed posts, two mentions, and two stories on the official RASA Instagram account.
- Opportunity for Galpin Aston Martin to hire their own photographer (e.g., Getty Images).
- Press releases highlighted Galpin Aston Martin as a premium sponsor in event materials.
Why Galpin Aston Martin?
- Thrill City’s audience aligned with the brand’s urban, upscale, experience-driven profile.
- The festival’s premium Six Flags setting reinforced associations with excitement, innovation, and exclusivity.
- Activations created lasting brand affinity through high-profile media coverage.