Overview
RASA partnered with LA Fashion Week to produce the official afterparty on the rooftop of the W Hotel, fully transforming the Wet Deck with custom decor, immersive lighting, and precision tuned sound. We curated Afro Latin and House DJs Greta and Samson to drive the energy throughout the night, capped by a standout live performance from Reggaeton sensation Bodine.
The Blonds debuted their NYFW FW24 collection, an ode to Latin divas like Charo, Selena, J Lo, and Christina Aguilera, featuring body skimming silhouettes, sculpted corsets, mini hemlines, three dimensional flame motifs, lustrous textiles, and high impact crystal embellishments. Guests celebrated under the lights, enjoying the rooftop atmosphere from private poolside cabanas and VIP tables.
Throughout the week, LA Fashion Week highlighted global perspectives with presentations from brands such as Head of State and House of Aama, fashion history screenings, Nike interactive installations, and runway shows by Rio Uribe, BruceGlen, Private Policy, and Ed Hardy. RASA elevated the week’s momentum by delivering an unforgettable, high glamour rooftop experience that seamlessly bridged fashion, culture, and nightlife.
