Overview
PIER PLAY by RASA at the Santa Monica Pier took place on May 30 and October 4, 2025, attracting more than six thousand guests. Building on earlier editions, it offered a high-energy and diverse crowd an immersive outdoor experience with ocean views. With immersive performances, sensory-driven environments, and expanded programming, PIER PLAY 2025 continued to blur the lines between show and shared experience, between past and future, memory and possibility.
RASA’s approach resonated with grassroots artists, global performers, and brand partners. Past sponsors included Suntory Beam with a -196 Seltzer activation, Pioneer Alphatheta, Coca Cola Originals, Voltage, SoundCloud, Rivian, Galpin Lotus, and Huup. By sourcing talent and vendors from across Southern California and beyond, the event reinforced the pier’s role as a place for cultural exchange and creative innovation.